HYPRFCS is a motion design studio. We wanted to showcase our personality and specialism through our launch video.

‘HYPRFCS (HYPERFOCUS) is a state of intense concentration or visualisation that focuses consciousness on a subject, topic, or task; highlighting both our work ethic and the deliverables we create. We want the consumer to be hyper-focused on the visuals we create’. This elevator pitch is the foundation for the launch video.

The full creative from ideation, 3D simulations and 2D animation to comping image and video elements, sound (mixed from Artlist) and the video edit is the product of HYPRFCS.

Secondary outputs followed the primary output across socials, shown below, further pushing a thematic narrative. The mechanical body unraveling and the hand pushing through thick smoke both connotate the feeling of hyperfocus.

If you require a similar creative for film/tv/social please get in contact and we’ll be in touch.